
Your phone suddenly vibrates while walking through Hillsboro Village, and with a quick glance you discover that one of the neighborhood’s retailers is offering you 25 percent off a favorite product. Walk a few more yards, and your cell notifies you again, this time of the upcoming movie schedule at the nearby theater.
Creepy or not, such technology isn’t all that futuristic—rather, it’s currently available thanks to Apple’s iBeacon positioning system, a new class of low-powered, low-cost transmitters introduced this year that can notify nearby iOS 7 devices of their presence. Though Beacon technology has not been widely implemented, companies around the world are currently investigating ways the system might be used to boost sales, promote products and increase branding.
Belmont Assistant Professor of Information Systems Management Dr. Bryon Balint thought iBeacons could make a perfect experiential learning opportunity for his fall 2014 Electronic Markets (MIS 3680) class. The course examines the impact of the Internet on the ways that organizations function.
Balint said, “Specifically, we look at the Internet as both a sales channel for physical products as well as a system for the sale and delivery of digital products and services. The class also looks at the ways companies use the Internet for branding, marketing and advertising. Naturally, mobile technology and social networking are also heavily embedded in everything we discuss.”
For this assignment, Balint brought ComputeCycles Founder Van Simmons to campus because the mobile software entrepreneur is seeking to develop a new platform using iBeacons that he can then adapt and sell to a number of businesses in the same industry.