Trowbridge Keynote Speaker for the Cleveland Media Association Conference

Kevin Trowbridge, instructor of public relations, delivered the keynote speech for the Cleveland Media Association’s 6th annual Fall Conference on Oct. 5, in Cleveland, Tenn. He was one of two inaugural speakers for the event when it first began five years ago. This year’s presentation, titled “Social Shift: Escalating Expectations for Today’s Media Landscape,” examined the emerging implications of social media for organizations and the mass media industry. The association is comprised of public relations, advertising and communication professionals—including journalists—in Southeast Tennessee.