A team of students in Dr. Bonnie Riechert’s Public Relations Campaigns class hosted a benefit concert on Friday, March16 to for nonprofit Art Feeds. With seven Belmont artists and bands playing at the concert, local food trucks and arts and crafts activities, the event was put on to raise awareness for the organization.
An organization devoted to using therapeutic art and creative education to help American and African children overcome traumatic events, Art Feeds is based out of Joplin, Mo. and serves over 1,400 children. The event offered information about the organization as well as a suggested donation for all attendees.
The campaigns course, required of all public relations majors, is designed to give students practical experience in the field. Faced with the task of choosing and researching an organization and planning and executing a campaign for that organization, student teams are able to practice what they have learned throughout their years of school. Both the students and their organizations benefit from this project.
Riechert, associate professor of public relations and instructor of this semester’s course believes this is integral to the students’ education. “We believe this experience prepares our graduates to provide similar expertise to organizations throughout their career. The practical experience of doing a campaign, start to finish, cannot be matched by anything we could do in the classroom,” Riechert said.
Group members were excited to support a worthy cause while learning more about the career they hope to pursue. Senior member and public relations major Holly Newsome said, “I enjoy PR Campaigns because it is a class where I can not only build on what I’ve already learned, but I can actually apply what I’ve learned through making a campaign for a real life client.”