Rolston Publishes Music Marketing Textbook

Clyde RolstonProfessor of Marketing and Music Business Dr. Clyde Rolston recently co-wrote a music marketing textbook with MTSU’s Amy Macy. The book, “Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era” includes a chapter on social marketing written by Ariel Hyatt, a leading consultant and expert on social marketing.