Known as Payton James in the fashion world, one May 2017 O’More College of Design graduate is putting her major to use with the debut of her newest handbag line. After majoring in fashion design at O’More, James recently displayed her designs at a trade show in New York City during fashion week.
Having an interest in fashion ever since she was little, James dabbled in apparel design but ultimately made the switch to accessories after learning more about the niche from her time in school. She credits O’More for giving her the skills she needed to be a part of the fashion industry of today. “O’More taught me what it takes to be in this ever changing fashion industry,” James said. “You really have to take everyone’s criticism into factor because that helps you learn what your customer wants.”
One of the most influential parts of James’s experiences at O’More was the trip to New York City where students had the opportunity to network and meet with industry professionals. These contacts helped James gain a complete perspective of what it takes to be in fashion.
Her spring line was inspired by vintage design, bold color and the combination of fashion and function. With the Spring 2019 handbag line generating its first orders, James is excited to continue growing her business, hoping to one day own a store that showcases her designs. “It is a hard thing to run your own business, but I am learning so much each new day and would not change a thing,” said James. “Make connections, stay humble.”
The Payton James website featuring her handbag designs can be found here.