Students in Dr. Bonnie Riechert’s Public Relations Campaigns class (MDS 4190) conducted a service learning public relations campaign over the summer for the local READing Paws organization. Katie Feldhaus, Julie Kenny, Michelle Lorge and Lauren Summerford gave a presentation on their campaign Aug. 10 in 312 Wheeler. Attendees included Helen Wahl of READing Paws, who reported recruitment of new teams has already increased as a result of the students’ promotional efforts. READing Paws is a nonprofit organization dedicated to promoting literacy skills of children through the assistance of nationally-registered therapy dogs who, with their owner/handler volunteer, go to schools and libraries as reading companions for children. Students in the class provided informational material to area veterinarians, who might help identify potential new dog volunteers for the program. The students also focused on social media promotion and planned an annual membership event.
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