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Professors Present at Sport Marketing Conference

Sport Administration professors Amy Baker, Ted Peetz and Stephen Shin recently attended and presented at the annual Sport Marketing Association conference in Orlando, Fla.

Shin and Baker presented information, handouts and student’s work examples of “Sport Marketing Plan Project” at the pedagogy symposium in the conference. This display features a final project culminated by students developing an overall marketing plan for a sport business, an organization or a product of their choice. This project enhances understanding of marketing theories and concepts and also promotes practical applicability by creating an original marketing plan paralleled to ones used in sport organizations today.

Peetz presented a case study at the pedagogy symposium which offered instructors material for teaching sport marketing promotional concepts and practices. The presentation included a case and PowerPoint presentation that introduced students to the San Diego Chicken, a legendary sport mascot. Over a decade ago, Peetz worked as a marketing assistant for the San Diego Chicken assisting in the execution of live performances at sporting events across the country. The case offered an informative look into marketing lessons the performer had learned during his 30 plus years as a sport entertainer. (image)



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