Belmont senior Jennifer Stevens put her marketing education into practice by creating a web presence for Belmont tour guide partner Amistar Tours. Stevens was one of 21 students who participated in the annual Maymester Eastern Europe trip.
Trip director and Professor of Marketing Robert Lambert gave students the option to develop a market entry plan for a new product in a country of interest in Eastern Europe or to develop a website for a small business in Nashville to help better market itself.
Stevens was eager to build a website for the small operation that showcases their services and benefits of use. The new website should help improve awareness and credibility of the operation, likely resulting in a substantial increase in business.
During the Maymester trip, students could receive up to six hours of course credit for business courses, including international marketing, international business, junior cornerstone and third year writing. The trip included visits to Salzburg Austria, Trieste Italy, Montenegro, Croatia, Bosnia-Hertzgovenia and the Czech Republic.