This spring Dr. Robert Lambert’s Strategic Marketing Management class at Belmont accepted the invitation to compete against Lipscomb University in a marketing plan contest for Loden Vision Center. In “The Apprentice”-style match up, both schools conducted a market analysis of LodenVision Centers and developed a marketing plan to increase the volume of iLasik procedures performed at their Nashville and Goodlettsville offices.
Upon review of submitted materials, the Loden Vision Centers’ senior management named Belmont’s team the contest winner and made a $5,000 donation to Belmont’s marketing department (Lipscomb received a $2,500 donation for second place). Dr. Lambert, professor of marketing at Belmont, said, “We enjoy working with local businesses, like Loden Vision Center, to help our students apply learning through real-world projects. The class put together an impressive deliverable and gained valuable experience through the process.”