Recording artist Marc Broussard shared his music business experiences with students at Wednesday’s Insider’s View seminar in a packed Massey Performing Arts Center. A major point of discussion revolved around Broussard’s innovative new deal with Atlantic Records and what it indicates about changes in label-artist relations.
Hosted by Director of Development and Major Gifts Harry Chapman, the event opened with a viewing of Broussard’s video for hit single “Home,” from his 2004 major label debut on Island Records, Carencro. Broussard, who was accompanied by manager Ross duPre of New York’s Brick Wall Management, noted that his new label deal on Atlantic, a 360 deal, reflects current trends in the music business as Atlantic is invested in every aspect of his career. In fact, the company paid Broussard in advance for three years of touring under the agreement that they will receive 27 percent of the income generated by touring and merchandise.
“I have no idea if this new model is going to work,” Broussard said, acknowledging the risks all parties are taking in a changing music industry climate. “If you can do something other than music and live with it, then do it because this is not an easy business.”
A Louisiana born singer/songwriter, Broussard grew up playing with his father, renowned guitarist Ted Broussard, and singing in the Catholic University church choir. Broussard’s recent Must Be the Water EP is available on iTunes now, and the title track was featured in TV and movie trailer commercials for this year’s NBA All Stars Game. Broussard is currently recording a new album at Ocean Way Studios that is due out this summer. Along with his busy musical career, Broussard has been active in helping raise funds to both help residents of his beloved New Orleans and to restore the city to its pre-Katrina glory. For more information, visit www.marcbroussard.com.
