Dr. Genevieve Lynn (Ness) Engle, Director of the Christy Houston Foundation Drug Information Center and Associate Professor in Pharmaceutical, Social & Administrative Sciences in Belmont’s College of Pharmacy, recently published a book chapter titled, “Assessing Drug Promotions” in the 7th edition of the Drug Information A Guide for Pharmacists textbook. This chapter was written in collaboration with Robert D. Beckett, PharmD, BCPS from Manchester University College of Pharmacy.
Pharmacists must be able to assess both Direct to Consumer Advertising (DTCA) and promotions designed for healthcare professionals. This chapter outlines the requirements and legislation of such promotions, as well as a pharmacist’s role in reporting promotional concerns to the FDA.
Drug Information a Guide for Pharmacists is a collaboration of more than 50 contributors with expertise in drug information, pharmacy education, analytics and medication safety. A total of 30 chapters are presented, covering a broad array of topics relevant to drug information.