Jeanette Porcello, A&R manager at Atlantic Records and Curb College alumna, led a workshop this week for students interested in pursuing a career in A&R within the pop/rock genre. Deep Dive: Pop/Rock A&R covered everything from scouting talent, researching the data behind artist success, how to coach an artist through the creative process and seeing results from successful music releases.
Students benefited immensely from the experience. “Jeanette Porcello led a fantastic workshop that gave us a close look inside the life of an A&R person,” said senior music business major James Folino. “I especially enjoyed our discussion on the importance of balancing the creative and research aspects of the job.”
Deep Dive is an industry expert-led workshop series created by the Curb College Career Development team to help prepare students to enter the entertainment business. This interactive workshop series is designed to teach a small group of students a specific skill, trait or area of the industry. Each workshop is led by a different industry expert who develops an in-depth experiential learning opportunity through some form of presentation of the topic at hand, followed by an activity to use their new knowledge.
Within the current academic year, the following Deep Dive workshops have included: Deep Dive: Fan Engagement, Deep Dive: Music Supervision, Deep Dive: Artist Management, Deep Dive: TikTok and Deep Dive: Creating a Marketing Plan.
