Faculty from the Department of Public Relations were involved in the 2012 Southeast District Public Relations Society of America Southeast District Conference, held Sept. 19-21 in Chattanooga, Tenn. and hosted by the Lookout Chapter of PRSA. Kevin Trowbridge, a former president of the Lookout Chapter, served as program chair for the conference. He also gave a presentation on “#PRDefined and Redefined by Social Media.”
Bonnie Riechert, who is the webmaster and newsletter editor for the PRSA Southeast District, moderated a panel on “Advocating and Advancing Ethics in the Age of Me.” Panelists were Richard Friedensen, president of Forge Communications of Raleigh, N.C., Jessica Gisclair of Elon University and Brandon Wilson, chief executive officer of Wilbron Institute, Birmingham, Ala.
Conference participants included PRSA members from Alabama, Georgia, North Carolina, South Carolina and Tennessee. Theme for the conference was “Creating Authentic Relationships in the Age of Me.” Keynote speakers included Lee Rainie of the Pew Institute, Nicole Goldman of Jim Henson Co. and Sally Falkow of Social Ally.