With the start of basketball season only weeks away, Belmont University has launched the most extensive marketing campaign in Athletics history to promote men’s and women’s basketball and sell season tickets. Numerous efforts are underway in the “Be a Fan” campaign to raise awareness of Belmont basketball. For the first time, all season ticket buyers will receive the “Bruin Edge,” a coupon book with an estimated $250 value, double the price of the ticket itself. Deals include discounts to numerous local hotels and restaurants as well as to entertainment venues like the Nashville Zoo and TPAC.
“While the ‘Bruin Edge’ certainly adds extraordinary value, it’s only one of a number of reasons fans should consider purchasing a season ticket to Bruin basketball,” said Pamela Johnson, director of university marketing and special initiatives. “Most importantly, the proceeds the university receives from season tickets go toward athletic scholarships, making those tickets an easy, affordable way to support Belmont’s fine student-athletes. Plus, anyone who’s ever attended a Bruins game will tell you that it’s hard to find a better night of competitive sports and family-oriented fun.”
In addition to the “Bruin Edge” coupon book, the “Be a Fan” basketball campaign includes 10 billboards placed around Nashville, all featuring Belmont mascot Bruiser holding a mask of his own face. Similarly themed ads will soon begin running in Nashville’s City Paper and on the Belmont.edu Web site with numerous celebrities appearing with their own Bruiser masks as part of a season-long contest. Individuals will be asked to guess who is behind the mask in each monthly advertisement, Nov.-Feb. They can then turn in the official form with their guess at any Belmont home basketball game for a chance to win a getaway weekend for two to anywhere in the continental United States. The prize will be given away at the Bruins’ last home game on Feb. 27, 2010.
The “Be a Fan” campaign kicked off several weeks ago with a partnership with the Nashville Scene to do the first major “freeze” event in Nashville. Nearly 100 Belmont students joined mascot Bruiser to “freeze” in place for five minutes in Hillsboro Village in an effort to build buzz for Belmont’s upcoming basketball season. Click here for video of the Bruin Freeze. In addition to the Freeze, the partnership with the Scene included having a Bruiser mask placed in each of the publication’s 52,000 copies in the Oct. 15 “Best of” Nashville issue.
Finally, back by popular demand, men’s basketball will host its second annual “Meet the Bruins” night Thurs., Nov. 5 at 6 p.m. CT in the Curb Event Center. Sponsored by Pepsi, the event will serve as the first opportunity for the campus community and general public to see the 2009-10 Belmont Bruins in action. The event also allows season ticket holders an opportunity to choose their seats. The first 500 fans in attendance will receive a commemorative basketball roster card and T-shirt. To purchase season tickets, call 460-BALL or visit the season ticket table that will be located outside the Belmont cafeteria on Nov. 2-3. Click here for more on “Meet the Bruins” night.