Belmont University Athletics received two national marketing and promotion honors Tuesday as the National Association of Collegiate Marketing Administrators (NACMA) announced its 2007-08 awards. Belmont earned the gold medal in the category of ‘Best Student Promotion’ for its conception and integration of Ned–the alter ego of team mascot Bruiser–into basketball gameday promotions. The voting panel cited how the mystery and intrigue of Ned’s existence spread around the Belmont campus via Facebook and MySpace social networks.
The department also earned the bronze medal in the category of ‘Best Single-Day Attendance Promotion–Olympic Sports’ for an overwhelmingly successful fan turnout at the 2007 Atlantic Sun Conference Cross Country Championships. Blanketing the Vaughn’s Creek Cross Country course in red, white and blue, hundreds within the Belmont community cheered on as the men’s and women’s cross country teams again won team conference championships. For more on this story, click here.
