The Master of Sport Administration program hosted the 10th Southern Sport Management Conference at Bridgestone Arena on March 26 through 28. The conference was the first in the organization’s history to be held outside of its founding institution’s campus at Troy University. There were two primary audiences for this conference: the emerging scholar and the future sport practitioner. It is a premier educational event that aims to provide sport management scholars, practitioners, and students with current knowledge on industry trends and issues via academic and professional presentations. Sport Management faculty Dr. Amy Baker, Dr. Ted Peetz and Dr. Stephen Shin, along with Belmont Master of Sport Administration students, helped to organize and run the three-day event that included presentations from students, practitioners and academics from across the Southeast.
During the conference, Phil Mosley and Matt Jones, students in the Sport Administration Program, presented research on March 26. The students presentation was entitled “The CrossFit Influence: Persuasion Strategies in the Fitness Industry,” which examined the six basic tendencies of human behavior as outlined by Robert Cialdini’s weapons of influence and how CrossFit gyms use these influencers in their marketing strategies.