Two days after graduating from Belmont in 2015 with a degree in music business, Garrison Snell began working full time on his next milestone –creating, growing and operating his own digital marketing company. Snell’s start-up, Gyrosity, is a full-service digital marketing, software development and artist management business based in Nashville that aims to connect artists and clients with the tools they need to promote themselves in front of a larger digital audience. According to the company’s website, “gaps exist between clients and their customers” and Gyrosity’s goal is to aid in bridging those gaps in a way that’s efficient for their clients.
“We’re trying to help creators and new business people who don’t have the funds or knowledge to take their businesses to the next level,” Snell said. “Usually this can be accomplished through digital marketing, developing a web app or maybe even developing a product.”
Among the services that Gyrosity offers are promotion initiatives such as email marketing, social media content creation, graphic design and digital advertising. Snell provides these services along with eight other team members located in Nashville and five other members who are abroad. Snell hopes to grow his Nashville team to 13 members by the end of the year.
One of Gyrosity’s featured projects, Crosshair Music, is a music distribution platform that sends artists’ tracks to popular streaming playlisters on Spotify in an effort to make the artists’ music stand out among Spotify’s library of 30 million other songs. Gyrosity was able to use this project to promote up-and-coming musician Mitchell Rose’s new single “Candy,” which resulted in the song being added to over 756,000 playlists total.
Gyrosity has been profitable since its first month and Snell hopes this trend will continue as the company moves forward. Snell’s goal is to continue delivering better and better results for clients and to make employees feel like they are becoming better people through their work. He advises entrepreneurs to set goals and standards as they establish a business that is satisfying. “Just because an organization tells you that there is a systematic way to ‘success,’ assumes a definition of success,” said Snell. “You need to define that for yourself first, and then figure out the path to it.”
For more information on Gyrosity and its services, visit the company’s website.