Belmont alumni and married couple Clark Buckner, co-founder and partner at podcast agency Relationary Marketing, and Hope Cooper Buckner, account supervisor at full service strategic communications agency DVL Seigenthaler (DVLS), recently launched “Vanderbilt Health DNA: Discoveries in Action,” a new, original podcast from Vanderbilt University Medical Center (VUMC). The 10-episode series takes listeners on a journey to explore the big ideas and breakthroughs at VUMC – told by some of the medical center’s top experts, scientists, researchers and pioneers.
Since the show’s launch in late July, each episode has zoomed up the charts, with the first four already in the top 10 percent of all podcasts.
“DNA” explores important topics throughout health care like vaccines, COVID-19, diversity and inclusion, imposter syndrome, unconscious bias and health policy, among others. Each episode features scientists, faculty members and researchers from VUMC who share their expertise and perspective on the topic at hand.
And the timing couldn’t be more perfect, Hope said. “Instilling trust in the power and reliability of science and medicine has never been more important than right now as our world collectively fights a global pandemic,” she said. “This project does just that.”
Relationary Marketing, Clark’s company, serves as a podcast vendor for DVLS, the firm where Hope works, and the two have greatly enjoyed the ability to collaborate on this project. But it isn’t just the two of them who brought this vision to life. The duo are quick to push the credit to their extensive teams — including their team members from VUMC, Relationary and DVLS who have worked tirelessly over the past several months to bring the show to life.
Clark serves as the podcast’s host and can be heard narrating behind the experts’ on each episode, connecting their perspectives to one another. For Clark, this project has been especially important and differentiates Vanderbilt as a health care provider. “It’s been really incredible to see,” he said. “I’m really grateful to Vanderbilt for taking the time and care to put content like this into the world, in addition to all the work they’re doing in response to COVID-19 and beyond.”
Clark graduated as an entrepreneurship major at Belmont and has been heavily involved in Nashville’s creative environment ever since. In addition to his work with Relationary, he also serves as a contractor with the Nashville Entrepreneur Center and is the co-founder of the Nashville Podcasters Meetup. Hope studied public relations and education at Belmont and formerly served as the Assistant Director of Communications for the University before moving to her current position with DVLS. As a current adjunct instructor at Belmont, she teaches Nonprofit Public Relations & Fundraising and Public Relations Principles within the Public Relations Department.
Vanderbilt Health DNA: Discoveries in Action, is available for streaming anywhere and everywhere you get your podcasts. The show’s website, ListenDNA.com, includes episode extras and new episodes, which are dropped each Monday.