The Belmont Store is excited to announce that their very own Brew-In Coffee has recently made it to the shelves of several Kroger grocery-stores in the Nashville area.
Last year, Shelly Sarmiento, director of The Belmont Store, created a business model in collaboration with Bongo Java that allowed her to turn the Brew-In Coffee plan into an “innovative business endeavor.” Sarmiento worked alongside Bongo Java in order to bring Belmont’s Brew-In Coffee to the shelves of Nashville grocery stores. “Bongo is iconic in the Nashville coffee space,” she shared, as she expressed her gratitude to the coffee shop’s expertise and partnership throughout this journey.
Since December of 2019, The Belmont Store has been dreaming up the idea of a Belmont University Private Label Coffee in hopes of selling more innovative gifts. Belmont originally launched their Brew-In Coffee in July of 2020, but due to the pandemic, the in-person launch and celebration were canceled. Regardless, the Brew-In Coffee showed immediate success after the store handed bags out to Belmont Senior Leadership, Belmont Athletics, Sodexo Dining Services and The Belmont Alumni Department, in addition to selling it on The Belmont Online Store.
The partnership alongside Bongo Java Coffee has since allowed the University to extend their Bruin Pride to what keeps a college campus running: coffee. Sarmiento shared, “Coffee is a symbol of comfort, gathering and fellowship. Brew-In Coffee is the perfect fit for the Belmont Brand. We are beyond excited to share it with our Belmont students, faculty and staff… and now the Greater Nashville community.”
Belmont’s Brew-In coffee can be found in local Kroger’s in Brentwood, East Nashville and Franklin.
