Dr. Jeff Cornwall, director of the Center for Entrepreneurship and professor of management, was quoted in an article in the Wall Street Journal titled “Smart Ways to Cut Prices: Consumers want value these days. Here’s how some companies give it to them — without gutting their brands.” Click here to read the story.
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Dr. Jeff Cornwall, professor of entrepreneurship, was recently quoted in the Washington Business Journal in a guest blog titled "The great entrepreneurial debate: Should...