Dr. Jeff Cornwall, director of the Center for Entrepreneurship and professor of management, was quoted in an article in the Wall Street Journal titled “Smart Ways to Cut Prices: Consumers want value these days. Here’s how some companies give it to them — without gutting their brands.” Click here to read the story.
Related Articles - Academics
Must Read - People
Bennett Keynote Speaker at Vanderbilt’s Murray Lecture
Dr. Sybril Bennett, professor of journalism, was the keynote speaker at the Sixth Annual Walter Murray Jr. Commons Lecture on Feb. 3 at Vanderbilt...
