Belmont sophomore songwriting major Jessica Frech recently was asked to create two commercials for Hyundai for holiday and non-holiday themed ads projected to air December through February. Frech was approached by the corporation because of her recent social media efforts to market her songs through the use of a weekly YouTube “Song Challenge” competition.
After seeing one of Frech’s weekly videos titled, “The People of Wal-Mart,” Hyundai become interested in the songwriter and used the video to present to their corporate office.
To keep the work consistent with what she was already doing, Hyundai allowed Frech to control the writing of the songs, come up with the ideas, shoot and edit them. Both commercials and the radio jingle were recorded and edited in Frech’s home.
Frech said working with Hyundai was a great experience that allowed her to learn what she’s interested in doing and show parts of herself through the commercials. “They gave me the freedom to write the song and the script for the commercials which allowed me to be myself and bring out my best work.”
Click here to see more of Frech’s work, including the two Hyundai commercials.