Ross Jones shared with Belmont students how to grow their personal brands and the websites of their companies through search engine optimization during a lecture Wednesday morning in the Massey Boardroom.
Jones, a founder of 2theTop Web Design & Promotion and an Internet marketing professor at the Art Institute of Tennessee, told the story of how he has leveraged his 81 websites on Google and other search engines to earn what he calls “mailbox money,” including $160,000 through Google’s AdSense. His largest website has generated 2.2 million visitors in 2011. The “mailbox money” was instrumental in helping him make the leap from the security of a corporate job into the world of self-employed.
His journey to become an expert in website visibility began when he sold four tickets for University of Tennessee football games but continued receiving emails from interested buyers. In 1997, he began doing affiliate marketing for licensed ticket brokers who paid commissions on sales referred from his websites.
Search Engine Optimization (SEO) includes using keywords and phrases correctly to increase the ranking of a website on directories and sites like Google, Yahoo, Bing, Yelp, Yellow Pages, and Citysearch that use algorithms and software to help users find data. Even Apple’s Siri is a type of Search Engine that savvy marketers can optimize.
As Jones describes it, “Search Engines are tools to find information on the Internet. Optimization means to take full advantage of. SEO is simply the process of maximizing our visibility on the tools where people find information.”








