Associate Professor in the Department of Sports Administration Dr. Ted Peetz co-authored a manuscript that appears in the newest edition of the Journal of Contemporary Athletics.
The article, “Predicting consumption of rival sport team games: The importance of team identification and perceptions of the rival,” was designed to examine predictors of consumption of athletic contests involving a favorite team and a rival. To read the article, download the attachment below.
Peetz’s research interests include fandom, sport consumer behavior and celebrity athlete endorsers.
