Student think tank seeks creative solutions for entertainment industry woes
Speakers at the recent Billboard Country Music Summit, which was held in Nashville June 4-5 and attended by top-level advisors from across the music industry, were surprised to see college students in the audience. These Belmont University students were gathering research as new members of an entertainment industry solutions think-tank: The Pipeline Project. Launched last year by Belmont’s Curb College of Entertainment and Music Business, the Pipeline Project has nine new members working for 10 weeks (June thru mid-August), and the team has already set high goals for innovation this summer.
Belmont President Dr. Bob Fisher said, “Belmont has a longstanding reputation for successful graduates both on the business and creative sides of the music industry. Pipeline exists to help identify those students early on and give them the access and environment to push their ideas forward. Let’s face it, the younger generations are shaping our industry—let’s intentionally put them in the driver’s seat.”
Pipeline member Erik Coveney, a sophomore, added, “We intend to do more than simply build on the work of last year’s Pipeline Project. In fact, we plan to come up with some truly groundbreaking ideas by the end of this summer. We believe the Pipeline Project team can use our creative capital and perspective as young adults who intimately understand new trends to innovate in revolutionary ways.”
According to its website, “The Pipeline Project is a think tank dedicated to illuminating the problems currently facing the music industry and charged with exploring possible solutions through research, collaboration, and innovation.” Ideas from last year’s team range from a specialized marketing strategy using blogs to hosting an event designed to decrease expenses to artists by combining a studio recording, video production and live show into one event. To follow what the think-tank does this year, visit www.pipelineproject.org.