Professor Cheryl Slay Carr, associate dean and associate professor in the Curb College of Entertainment and Music Business, recently authored “Music Business Careers: Career Duality in the Creative Industries,” published by Routledge/Taylor & Francis.

The book looks at careers in the music business in a new way that offers readers the opportunity to make career decisions by exploring the analytical and creative mix of abilities that many in entertainment experience, whom Carr has termed as “Dualists.” The book’s approach stems from her own experiences in deciding on a career path that either engaged her analytical side or her creative side as a vocalist, and contemplated expressing both.

“It’s a decision that can create a real dilemma that I have seen in students and experienced first-hand,” said Carr. “I wanted to understand that dilemma better and decided to research and write about it for all the Dualists out there.”

The book contains research, interviews with Dualists, frameworks and chapter exercises that help guide readers through their own decision-making process. Carr suggests that the book can be used as an academic textbook in career or music business courses or also as an individual career exploration.

“I envision an entertainment industry that is impacted by careerists who help to innovate the industry through authentic, purposed engagement,” Carr said. “There is a practical and profitable side to career empowerment that is a win-win for the industry and those working with in it.”

“Music Business Careers” is available on Amazon and Routledge.com.