Many of the secret ingredients required to be a successful entrepreneur, college students already have, author and journalist Donna Fenn said Feb. 6 during her lecture on “The Secret Sauce of Entrepreneurs.”
“Entrepreneurs are really the people who are holding our economic future in the palm of their hands,” she said. “You are the first generation to grow up with true entrepreneur role models. Starting a business is cheaper, easier and faster than it has ever been before.”
Generation Y, also known as the Millennial Generation, is more social and values collaboration in a way that previous generations have not, which allows its members to better network with each other to create new businesses. Generation Y also a understands how to connect old economy businesses with new economy people, Fenn said, such as a student who started a dry cleaning business geared to restoring garments damaged by smoke, water and mold. He realized insurance companies covered the cost for such restoration, and he only needed to bring that to the attention of consumers.
