Master of Sport Administration students collaborated with the National Hockey League’s (NHL) Nashville Predators to design marketing plans for their Student Rush Night campaign. Dr. Ted Peetz’s Marketing and Public Relations course spent the semester researching and analyzing the Thursday night promotion.
The course culminated with nine student teams participating in a mock version of the TV show “Shark Tank,” where they competed to have their ideas implemented into the Predators marketing strategy. Marty Mulford, Senior Director of Ticket Sales noted, “We have always had a wonderful relationship with Belmont’s Sport Administration program and this project was a fantastic way to merge course content with a real life marketing situation. The students offered us some outstanding suggestions that we plan implement in the near future.”
