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Official News From the Office of Communications

Trowbridge Presents on Social Media, Earns Top Public Relations Research Paper Award

kevin_trowbridgeDr. Kevin S. Trowbridge, assistant professor of public relations, was a featured speaker at the second annual Social Media for Teaching & Learning conference hosted by Pearson Learning Solutions. The event was held Oct. 18 at the Museum of Science in Boston, Mass.

Trowbridge was invited to speak at this professional development event after he was interviewed last spring and profiled by Pearson in a case study of best practices for innovative teaching. His presentation was titled “Embrace the Shift for SoMe Teaching & Learning: Using Social Networks to Engage Students in the Classroom and Beyond.”

Trowbridge was also recognized by the Public Relations Society of America’s Educators Academy with the Betsy Plank Research Award during the society’s recent annual meeting. Trowbridge conducted the research and wrote the paper, titled “Organization-Public Relationships in the Digital Age: Measuring the Effects of Social Media Engagement,” during his final term as a doctoral student. The project contributed to his dissertation research, which examined the effects of social media on public relations, which was successfully defended in April 2013.

Trowbridge presented his paper and received the award during the 2013 PRSA International Conference held Oct. 26-29, 2013, in Philadelphia, Penn. The paper will be published along with nine other research papers in the proceedings from the conference.

Also during the conference, Trowbridge co-presented in the pedagogical poster session with Dr. Christie Kleinmann, associate professor of communication arts at Lee University. Their work, titled “Teaching the Value and Practical Applications of Research to Undergraduate Public Relations Students,” was featured in the session that showcased best practices in education and provided examples of successful educational approaches in public relations. A précis of their work will also be published in the conference’s proceedings.