Students from Dr. Jeremy Fyke’s corporate social responsibility (CSR) class recently participated in Ketchum Public Relations’s CSR campaign competition. Based in New York and Chicago, Ketchum’s “Mindfire” competition partners with public relations and corporate communications classes at colleges and universities across and country and engages students in projects to develop campaigns and initiatives for clients in real time.
This semester, Belmont participated in the competition for the first time, and Fyke’s class piloted a CSR-based Mindfire challenge where they developed corporate CSR initiatives for their clients. One team was selected as the winner of their contest, and their idea will be pitched to the client. Additionally, the students on the winning team received one-on-one informational interviews from Ketchum executives to explore future career possibilities.