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Rolston Speaks on Digital Marketing

Belmont University’s Music Business Professor Dr. Clyde Rolston held an informative session in the Lila D. Bunch Library on March 2 to discuss his new book, Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era. Now in its third edition, Rolston worked with numerous co-authors.

Record Label Marketing, according to Rolston, is meant to have a “digital era focus compared to a physical focus” since marketing is shifting towards a digital realm. The cover of the textbook also plainly depicts the shift with a cellphone and cool blue aesthetic, driving the idea of a more modern look upon marketing.

The publication includes advice from Cyber PR Musi’s Ariel Hyatt on digital public relations. A chapter on branding was guest written by former Vice President of Marketing at the Country Music Association Tammy Donham.

The book was available for purchase in the lobby after the event.

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