News & Media

Official News From the Office of Communications

Shin, Peetz Present at Sports Marketing Conference

Peetz and ShinDr. Stephen Shin and Dr. Ted Peetz, assistant professors of sport science, recently attended and presented at the annual Sport Marketing Association (SMA) conference in Albuquerque, N.M.

Shin presented instructional information and materials for Pricing Strategies Assignment at the pedagogy symposium in the conference. The assignment is designed to help students understand strategic pricing strategies and tactics by putting theoretical perspectives into hands-on practices with pricing formulas and computational approaches used in sport industry.

Peetz had his case study, “Marketing the ‘Big Game’: Developing a Student Rewards Program in College Basketball,” selected for the 2013 Student Case Study Competition.  The article originally appeared last year in Sport Marketing Quarterly.  Both undergraduate and graduate students from across the country competed for the opportunity to present their solutions to a panel of judges at the conference. Peetz evaluated initial solution papers and served as a panel judge for the five national finalists.