Former Bruin men’s basketball point guard Drew Hanlen, who graduated from the entrepreneurship program last May, is receiving widespread attention for his nationally recognized basketball training program, Pure Sweat Basketball. Hanlen’s program was recently featured in an NBA.com online news article titled “Young workout guru pushes his clients toward the NBA.” As the NBA draft approaches, Hanlen’s training camp has received increased attention. Since Hanlen began the program while a senior in high school, he has helped a number of players secure their spots in the professional league, and many of his clients continue to train with him even while still in the NBA.
Now, teams are contacting Hanlen directly and soliciting his advice on individual players. Hanlen estimates that nearly half of all teams in the NBA have some representative in contact with him. “It was important to me to provide proof, with statistics and video, not just opinions,” Hanlen told NBA News. “Everyone has an opinion these days, and you can’t listen to every one of them. But the facts speak for themselves.”
In the article, Hanlen shows great respect and gratitude for men’s basketball Head Coach Rick Byrd and Director of Compliance Heather Copeland, who both supported his efforts on and off the courts and helped him navigate NCAA rules. The former Bruin also attributes much of his business success to his training in Belmont’s entrepreneurship program. His application of the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis method distinguishes him among similar programs. “I figured if Fortune 500 companies were using SWOT, it would be a great concept to define how players can maximize their talent,” Hanlen said to NBA News.