Belmont University launched its first philanthropic social media campaign, Bruins4Bruins, on March 8 and with two days left to give, the campaign is closely teetering near its $50,000 goal with more than $40,000 donated thus far.
Bruins4Bruins is designed to engage with alumni, parents and friends of the University through online means, instead of traditional methods of outreach. Asked to invest in the quality of education at Belmont through a financial gift, this unique audience will be connected to the campaign through University social media channels, e-mails and videos from a number of prominent University alumni and friends.
With the goal of raising $50,000 in seven days, the campaign is focused on enhancing the student experience through donations to the University’s Annual Fund which supports academic enrichment programming, technology upgrades, student research and competitions and more. Additionally, donors can allocate funds to specific University departments or endeavors if preferred.
A number of donors have committed to challenging the Belmont community to participate in Bruins4Bruins by providing $2,500 daily gift challenges. Donations will be matched dollar for dollar by a different supporter each day.
Director of Annual Giving Luisa Wilsman said Belmont decided to host its first philanthropic social media campaign to engage this unique audience in a new way. With a focus on Bruins supporting each other, the week-long drive asks members of the Belmont family to become a part of a very important group of donors who will share their resources to ensure an outstanding experience for students.
“We hope to inspire and educate a new generation of philanthropists regarding the importance of higher education support and show how together our contributions can make a significant difference,” Wilsman said.
To become a part of this important group and contribute to the future of Bruins to come, click here or visit bruins4bruins.com.